Design of style guide

Purpose of style guide is correct implementation of company brand, according to predefined standards. It encompasses guidelines for all graphic design elements such as logotype, memorandum, web, business cards, envelopes, promotional items.

dizajn knjige standarda

Style guide specifies:

  • Utilization of logotype:

    it encompasses guidelines how and where to use logotype, what minimal size of logotype can be used, on what kind of background it can be applied and logotype versions.

  • Typography
    • font - guidelines for digital and printed media, when to use some font type, size, color
    • colors - specification of colors and context in which to use these colors. This specification includes colors used in your logotype, colors of backgrounds, text and other design elements. It’s necessary to keep number of colors as small as possible.

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Bruckom Logo