Visual identity design
Visual identity is result of planning and coordination of imaginary visual elements.
Visual identity of particular company is its identification card, public front. To make it better we specify elements of visual identity defined in style guide
Design of visual identity encompasses design of elements that make company recognizable, unique and consistent through all means of communication and they are specified in style guide.
What makes you distinguishable to public is:
Logotype (logo or trademark) invokes your characteristic story, transfers message of your brand and business.
Visual identity represents visual aspect of fraction or entire brand that invokes company recognizability. Consistency of visual identity associate to consistency in business!
- Brand is perception of company image as a whole
Create distinguishable visual identity through original elements as:
- Logotype: graphical symbol of thorough identity
Business documents: business cards,
Promotion media: flyers,
brochures, web sites…
- Promotional items with logotype: pens, caps, umbrellas, t-shirts…
- Product packaging...
- Clothing design: clothes worn by company employees...
- Interior and exterior design: office design, shopping mall design, facade, car…
Process of designing company visual identity
f you want to earn consumer trust and develop awareness about products and services that you provide and gain trust of employees that are proud of their company, create consistent image through all media - create company visual identity.
Process of designing visual identity encompasses several phases:
- Gathering of essential informations about company, business, customer habits, targeted groups…
- Analysis of yours ideas and wishes regarding logotype, colors, typography...
- Design of logotype as central element of visual identity
- Design of style guide with logotype guidelines, colors, business documents…
- Design of every promotional aspect
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